Dramatically
Ask any marketer, business, or influencer the main element of a successful online presence, and the answer would be engagement!
If you want to grow on social media regardless of who you are, you need a healthy engagement rate! But how do you increase your engagement, considering how difficult it is becoming to get noticed due to the intense competition?
In this post, I will share some simple yet tried-and-tested strategies that will help you increase your engagement dramatically.
Knowing Your Audience
The first step to boosting your engagement is understanding your audience. You cannot create content that appeals to people if you do not know what they care about.
- What are their pain points?
- How do they consume content?
- What kind of posts do they interact with the most?
Answering these questions will enable you to design posts that meet their needs, thereby making your content more engaging and relatable.
Once you know your audience, do not just talk to them- talk with them! Invite them to express themselves through comments, sharing their thoughts, or answering a poll. People like to engage more when they feel seen and heard.
Engaging First
Engagement is always a two-way street! If you want people to interact with your content, start by engaging with theirs. I am not talking about mindless scrolling here- it is about being present and interacting genuinely with others.
When you interact via comments, likes, or shares, it shows the platform algorithms that you are not just a broadcaster but also an active participant.
The more active you are, the more your own content will be visible to others. So before you hit publish on your posts, spend some time warming up the algorithm by engaging with your community first.
Posting Consistently
Now, when I say consistency, I am not talking about posting multiple times a day!
Being consistent means maintaining a steady and reliable online presence. If you know how algorithms work, you would know that active accounts are favored more. Hence, posting consistently helps keep your content in your followers’ feeds.
You may want to set a realistic posting schedule. You do not need to post every day- posting three times a week at regular intervals can be more effective than random posts. If you are not sure about when to post, experiment with different times of the day and see when you get the most engagement.
Running Contests and Giveaways
One of the quickest ways to increase social media engagement is through contests or giveaways. These are a fun and interactive way of getting the audience involved.
Here is what you can do.
- Offer exciting prizes
- Ask them to tag their friends, like your posts, or share your content for a chance to win
This is one of the surest ways of getting people to engage and expand your reach. When people engage with your content, they may also like to check out your other posts and start following you- leading to a more organic engagement for you over time.
Sharing User-Generated Content (UGC)
When your audience makes content about your brand, it is a form of social proof that can greatly boost engagement. UGC helps present your brand in an authentic way and also makes your followers feel valued.
To get more UGC, consider running hashtag campaigns or challenges on social media. One example of this could be to ask your followers to share how they use your product or service and feature their posts on your profile.
Sharing Educational Content
People love learning new things- hence the popularity of educational content! Posts that provide value, like how-to guides, tips, or industry insights, are shared more than others.
With educational content, you can position yourself as an authority in your field and make your followers look forward to your posts.
Try to break down complex topics into easy-to-understand visuals, videos, or infographics. Visuals are great for increasing engagement, so be sure to add professional-quality images where you can.
Using Humor
It is always good to show a bit of personality!
People tend to connect more with brands that have a relatable, human side. A witty meme or a funny post can make people stop scrolling and pay attention to you. However, be sure that your humor is in line with your brand and will be liked by your audience.
Final Note
Increasing your engagement rate takes time and if you are struggling with growing your audience, consider buying Instagram followers through a growth services provider.
When you purchase followers, you can boost your profile’s credibility and increase your chances of being discovered by new users. You can then follow these tips to improve your presence further and build a stronger connection with your audience.
Sources
https://www.socialinsider.io/blog/social-media-engagement/
https://www.sprinklr.com/blog/social-media-engagement-strategies/
