Marketing
Video marketing has gained considerable traction in recent years, and 2025 is expected to be an exciting year, especially for brands that are using this medium!
Whether you have been doing video marketing for a few years now or are new to the game, you must stay on top of emerging trends. Doing so will help you increase your presence and engagement with your customers.
In this post, we will explore some key trends you must keep an eye on this year.
Short-Form Videos- Mobile First
According to a report by Wyzowl, 89% of businesses use video marketing to promote their brand. The percentage alone reflects how important this medium is regarded to be. One video format that has taken the lead is mobile-first short-form video content! We are talking about YouTube Shorts, Instagram Reels and TikToks. If you are not making vertical videos, it is time to start.
Why it works:
- Mobile optimization- Vertical videos are designed for mobile screens and are more engaging
- Attention-grabbing– These videos deliver quick excitement and grab attention before your audience decides to scroll past them.
- Algorithm boost– Platforms like Instagram and TikTok favor short-form videos, so your content has more chances to be seen organically.
To get started, take longer videos and try breaking them down into smaller videos. You may use catchy captions, make edits, and add a CTA, too. Short content that packs a punch is sure to keep your viewers hooked and drive more engagement as well.
Employee-Generated Content
If you think you need professional actors to make a video go viral, think again!
Today, the stars of your brands can be your employees, too. They can be your ambassadors who project your brand in the most relatable way.
When you turn your team into on-camera talent, you will make authentic and reliable videos that show the human side of your brand.
This strategy works because real experiences and insights shared by your team will help you gain people’s trust. Also, employees have social networks that can expand your reach, too.
To make employee-generated content, consider recording informal interviews where employees talk about their work or glimpses from their daily work life. This is an easy approach to begin with in case you are clueless about how to make this form of content.
Real Stories for Authenticity and Emotional Connection
Social media users are always looking for authenticity in brands. If you are still using highly scripted videos, you are missing out on the benefits of authentic content. People like to connect with real stories, while marketing gimmicks do not yield the same results.
Why it works:
- Forms emotional connections
- Brings in higher engagement
- Humanizes your brand and increases loyalty
To infuse authenticity in your content, think about how you can share your business’s origin story, customer testimonials, or even the challenges you face.
Audiences appreciate vulnerability, and it is a great way to form a stronger relationship with them.
Shoppable Videos for Convenient Buying
According to a survey, around 87% of the respondents were convinced to buy a product after they saw its video. If we consider the pattern as depicted in the graph below, e-commerce and video marketing have been colliding significantly in recent years.
https://www.wyzowl.com/video-marketing-statistics/
Now, we have shoppable videos that enable viewers to purchase items directly through the video. You can also use this feature to present your product, and with just a click, your audience can buy it right away.
Why it works:
- Prompts instant action– an easy buying process means viewers can make a purchase without even leaving the video.
- Draw more engagement– Viewers stay engaged for longer, particularly if they are interactive
- Provide trackable ROI– With embedded links, you are able to track how much revenue is generated from the video.
Add product tags or clickable links during your product tutorial, style guides, or behind-the-scenes videos. It may turn audience interest into immediate sales if they like what they see.
Personalized and Interactive Videos
And let’s not forget interactive elements on social media that have also been gaining traction!
These features enable you to engage with your audience in new and creative ways. We are talking about quizzes, polls, clickable links, and engaging storylines that drive decisions- all of these are becoming vital elements of video marketing strategies.
Why it works:
- You can make personalized content and offer experiences according to viewer’s actions
- You may get insights into how your audience interacts with your content
You do not need a massive budget to incorporate these elements. Simple clickable links can make a significant impact.
Final Note
As we can see, video marketing in 2025 is all about personalizing the viewer experience, making authentic content, and making it easier for people to engage with you and purchase from you. So, as you strive to grow your audience and boost your online presence, remember these trends.
To kick things off, you may also want to explore third-party vendors from where you can acquire social media followers and boost your presence quickly.
With more followers, you can drive more engagement and further connect with your audience. So, try to stay ahead of the curve and follow the trends to grow your brand.
Sources
https://www.linkedin.com/pulse/video-marketing-trends-watch-2025-didier-le-miere-tn3xc
https://www.invespcro.com/blog/video-marketing-trends/
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